Welcome to Fabulous (WTF!)
Oct 13
1 min read
The ask was small: replace What Happens in Vegas, Stays in Vegas.
So, naturally, we started with the biggest icon Vegas already had.
The Welcome to Fabulous Las Vegas sign has been welcoming people to the city for decades. We took those three famous words and turned them into an invitation for a new era of Vegas.
Case Study
Welcome to Fabulous the Musical
OOH
Stills
