Macey Carson

VEGAS | Whatever You Go For, Go All Out

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Vegas is known for entertainment.
But it wasn’t owning sports culture.

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At the same time, fandom was exploding globally, louder, prouder, more expressive than ever.

Every city had teams.
No city owned the fan.

We made Vegas the capital of fandom.
A place where every kind of fan: NFL, Wrestlemania, F1, hockey, music, pop culture can collide and express themselves fully in their fandoms.